A joke too serious to be funny

The title of this piece at Stratechery — “If Steve Ballmer Ran Apple” — makes it sound like a one-liner, but it isn’t. It’s a very thoughtful analysis, and has a great closing paragraph:

“Ballmer did exactly what our capitalist system dictate he do: he maximized profits to the benefit of Microsoft’s shareholders. The implications of suggesting he was a failure are far more profound than most of his many critics likely realize.”