Early in our relationship โ so, late 1980s or so โ we were driving around, and Ulrika mentioned beige Volvos. And I said, โBeige Volvos? Do they even make those?โ
Whereupon we saw about five beige Volvos in the next fifteen miles. (This was on an LA freeway. Thatโs a short distance.)
โBeige Volvosโ has become our shorthand for something that is ubiquitous, but invisible, until your attention is called to it. (I think thereโs a different term for it, but this is ours.)