Here’s a cute ad from Brooks shoes. Back in 1979, 1980 or so, they would take the back cover of Runner’s World.

Эти туфли убивают меня.
(Eti tufli ubivayut menya)

It’s Khrushchev (Хрущёв) banging his shoe on the podium at the UN. A fairly famous incident.

The slugline reads, “Sometimes a comfortable shoe can make all the difference in the world.”

Not being a Russian speaker, I took the magazine to my high school cross-country coach, Greg Baranoff, who is. And he started laughing at great length. When he finally caught his breath, he translated:

“These shoes are killing me!”