Lexicon. Comes from Robert Klein’s comedy album, Child of the Fifties.

I was watching TV this morning, when I saw an ad for a Budweiser product. It had the slug line, “100% Hard Seltzer. 0% Beer.” So at least they know their beer has a perception problem, and a product having nothing to do with their beer is an attractive feature.

But once you hear Klein, you’ll understand why the desperation of the ad (and a great deal of ads by many other people as well) reminded me of the bit.